ALOHA NOT FOR SALE! For generations the aloha spirit that our beloved Hawaiian Islands perpetuate have been taken advantage of and used for outsiders gain, today is no different. In the beautiful windy city of Chicago a food establishment going by the name of “Aloha Poke Co.” has put in motion a very disrespectful, down right dirty Cease & Desist campaign against any and all Food establishments using the words “Aloha” & “Poke” in their trade name. Let’s go over the facts. “Aloha Poke Co.” is not a Hawai’i based establishment nor has it started it’s roots here on the islands. “Aloha Poke Co.” also has no knowledge of what the word “Aloha” means or comes from, or where “Poke” comes from for that matter. Their main location in Chicago does not employ any Native Hawaiians or show any respect or homage for the Hawaiian culture they are so willingly benefiting off of.

  We are taking a stand using our platform to let the world know ALOHA IS NOT FOR SALE. Defend Hawai’i is a movement all of Hawai’i is a part of. No matter how small the matter may be, no matter how big the situations get, we as Hawaiians by blood or Hawaiians by birth are here to Defend Hawai’i.

 Bringing back our “Aloha NSF” design we released a few years ago seems to fit in perfectly with the situations we face today just as it did two years ago. Along with the popular Aloha By The pound template revamped to fit the message “ALOHA IS NOT FOR SALE”.

Let’s support locals that live by and understand the values of Hawaiian culture. Fresh Catch bound! I need some real Hawaiian POKE served with real ALOHA.

Defend Hawai’i Now???

Have you seen this new political ad?

It seems to be a pro-Hanabusa commercial, but with politics, can we ever be sure? However, at the end, it says the ad is paid for by an organization called “Defend Hawaii Now”, AND WE ARE NOT AFFILIATED WITH THEM. Defend Hawaii Now is not even a legitimate business entity in Hawai’i.
It’s even MORE strange that their PO Box is located in the same city as ours!
We have received emails and phone calls inquiring about our involvement, and we feel infringed upon. NO PERMISSIONS were given to use Defend Hawai’i in this advertisement.
Definitely keep posted with us, because we WILL get to the bottom of this!
Again, WE ARE NOT AFFILIATED TO #DefendHawaiiNow
This is a reminder, that each of us need to take the time to find out who our candidates are, learn what they support, get registered to vote, and VOTE!!
Who’s REALLY Defending Hawai’i NOW?!?!


In light of recent news, we thought it was an appropriate time to reminisce on a design we released back in July, 2016. Almost 2 years old and the message is clearer then ever. ALOHA IS NOT FOR SALE 🚫!
If you haven’t heard already, a Midwest based restaurant that goes by the name @alohapokeco have trademarked the words “Aloha Poke” and are sending out cease & desist to any Restaurant/Food industry like establishments across the US. Including any and all food establishments based in Hawai’i, ironically where the word #Alohaoriginates from. These actions to strip us of our language & profit off our culture is NOT ALOHA.
There are many people speaking up in light of this current situation. Petitions are beginning and action is being taken. Please spread awareness and continue to #DefendHawaii. We will not let any outsider take away the rights of current Native Hawaiians or future generations to come. 🤙🏽 #defendhawaii #noalohapokeco


Defend Hawai’i Presents : Canaan Kawaihae Interview/Training Session

HiBred House & Caveirnha Jiu Jitsu representative Canaan Kawaihae links up with Defend Hawai’i for a quick interview during one of his last training sessions before him and his team fly up to Las Vegas for UFC President, Dana White’s Contender Series coming up on Tuesday, July 24th.
Watch and learn more about the promising MMA Hawai’i athlete, as he looks to follow the steps of many local fighters from BJ Penn, to the more recent Louis Smolka, Brad Tavares, Max Holloway, etc.

Defend and DestROI 2018

The “Defend and DestROI” dive tournament was created to protect and preserve Hawaii’s reefs and native fish from invasive species such as Ta’ape, To’au, and Hawaii’s most threatening fish, the Roi.

Since being introduced to Hawaii in 1956 from Mo’orea, the Roi has overpopulated the reefs and preyed on the juvenile native fish species. One adult Roi can consume upwards of 140 native fish per year.

In addition to destroying our reef and native species, Roi can cause serious illness in people who consume it. Roi is also one of the known carriers of ciguatera, a toxin produced by dinoflagellates that attacks the human nervous system and can result in serious side effects.

Roi, Ta’ape, and To’au are damaging Hawaii’s already compromised reef ecosystem and the community must work together to control their population explosion so that the fish and reefs can be safeguarded can.

The purpose of this event is to work with divers and fishermen to eradicate as many as these invasives as possible so the native Hawaiian species can thrive and flourish for generations to come.


Proceeds from the event will be donated to Shriners Hospitals for Children — Honolulu. 

DATE: June 23, 2018
MORNING CHECK-IN TIME: 6AM WAIPIO COSTCO PARKING LOT BEHIND FAST LUBE. Packets will be available for pickup at check-in.
LOCATION: Oahu Island Wide – (Swim Out or Kayak ONLY)
CHECK-IN/WEIGH‐IN LOCATION: Neil Blaisdell Exhibition Hall during the Hawaii Ocean Expo near parking structure side entrance (follow signs).  Parking pass included in registration fee. P



ENTRY FEE (Includes 1 Lunch, 1 T‐Shirt & 1 Free Prize Table Raffle): 

·  EARLY BIRD ‐ $60 per diver / $120 per team

·  $75 per diver / $150 per team (After May 15th)

No refunds by June 9th

APPLICATION DEADLINE: June 18th ‐ All competitors must register online no later than June 18th. NO LATE ENTRIES WILL BE ACCEPTED. Late entries will be returned.

Visit your local dive shop for tournament rules, but must register online.

Partners must register online on same day.

This tournament is centered on ocean preservation. All invasive species (Roi, Toau, Ta’ape) are the main target for this tournament.