12 Days Of Mele Kalikimaka

It’s about that time of the year when we hang up the lights, pull out the stockings and decorate the tree, that’s right it’s Christmas.

This Holiday we will be doing something a little special for all you. In the spirit of the holidays we will be celebrating the 12 days of Christmas. We’ve all heard the song growing up here in Hawai’i, you know the one with Tutu and the 5 big fat pigs. Well instead of Tutu giving out pounds of poi & ukuleles, we decided we do our own rendition of the 12 Days of Christmas & we will be calling it the 12 DAYS OF MELE KALIKIMAKA. 

The 12 days from December 10th till December 21st will consist of Festive Gifts. Each day we will be featuring a special item at the price of the day starting from 12. So for example, on the 12th day of Christmas we will have 1 special item available for 12$, on the 11th day of Christmas we will have another special item available for 11$, on the 10th day of Christmas a new special item will be 10$ and so on, until we reach the 1st day of Christmas.

We hope this will encourage the spirit of giving more to the ones we hold close to us and even to the ones who are just entering our lives. Good luck shopping, happy holidays and have a Merry Christmas.

UFC 218 Highlights #TeamHawaii

This past weekend the Mixed Martial Arts world was dominated by the Hawaiians! UFC 218 took place at the Little Ceasars Arena in Detroit, Michigan. Headlined by Waianae’s finest, Max “Blessed” Holloway defending his belt as the Lightweight Champion for the first time against the legendary Jose Aldo. A part of the prelims we had Makaha’s own Yancey Medeiros & Maui’s; Cortney Casey. And earlier that evening during the TUF 26 Finale, Rachael Ostovich took the center octagon for her UFC debut. Let’s just say the 808 was alive and well & the world knows it!

If there were any questions remaining from Max Holloway‘s first win over Jose Aldo, the reigning featherweight champion answered them in the rematch on Saturday night at UFC 218 in Detroit. In his first title defense against the man he beat to win the belt, Holloway put on a masterful performance, in many ways outdoing his last outing against Aldo as he dominated from bell to bell before getting a third-round finish once again.

Yancy Medeiros broke something in Alex Oliveira, and not just his nose. After more than two rounds of raucous back-and-forth action in which both fighters were badly hurt, Oliveira (17-5-1 MMA, 7-3 UFC) winced and wilted, and Medeiros (15-4 MMA, 6-4 UFC) closed the slow at the 2:02 mark of the final frame. The welterweight bout was part of the preliminary card of today’s UFC 218 event at the new Little Caesars Arena in downtown Detroit. It aired on FS1 following additional prelims on UFC Fight Pass and ahead of a main card on pay-per-view. – MMA Junkie

It only took a few profane gestures to get Cortney Casey and Felice Herrig going. But by then, the fight was almost over. The pair engaged in a static shootout over three rounds, with Casey (7-5 MMA, 3-4 UFC) fighting tall and Herrig (14-6 MMA, 5-1 UFC) punching her way inside. It was a close fight, but judges ultimately decided Herrig did more and awarded her a split decision. – MMA Junkie

Rachael Ostovich, who quickly found a way to lock up a perfect armbar on Armenian Karine Gevorgyan in just under two minutes. The 26-year-old Hawaiian is one of the more talented fighters at 125 pounds and will continue to prove she’s better than her quarter-final outing on TUF 26.


Holiday Bags & Boxes

Defend Hawai’i Holiday Bag’s and Boxes are back in effect! This year we got the brand new Santa’s Bag, the classic Rudolph Box & the adorable Elf Box.

Santa Box – $149.99 (Retail Value $300.00+)

  • 1 Defend Hawai’i backpack
  • 3 t-shirts
  • 1 dye sublimated lanyard
  • 1 snapback
  • 2 spear flags (both colorways)
  • 1 license plate frame
  • 10 assorted die-cut stickers
  • 20 assorted slap stickers


Rudolph Box – $74.99 (Retail Value $150.00+)
  • 1 piece of outerwear (hoody/coaches jacket/sweater)
  • 2 t-shirts
  • 1 snapback
  • 1 dye sublimated lanyard
  • 4 assorted die-cut stickers
  • 20 assorted decals

Elf Box – $24.99 (Retail Value $60.00+)
  • 2 Kids Tees
  • 20 assorted decals

Max Holloway #BlessedEra UFC 218

Former featherweight champion Jose Aldo (26-3) lost the title belt in his home country of Brazil back on June 3, and he will now try to reclaim it in a rematch against new champ Max Holloway (18-3) at UFC 218 this Saturday in Detroit.

Holloway closed as a small underdog in the first meeting at UFC 212 and scored a third-round TKO of Aldo, but this time around the tables have turned, as he is listed as a -300 favorite (bet $300 to win $100) at sportsbooks monitored by OddsShark.

Aldo is a +230 underdog (bet $100 to win $230) and had won the interim championship after Conor McGregor vacated the belt, earning a unanimous-decision win over top 145-pound contender Frankie Edgar before losing it to Holloway. Edgar was scheduled to have the next title shot in the main event here before pulling out a few weeks ago due to injury. – (Bleacher Report)



BIG #mahalo to anyone and everyone that participated in our Cyber Monday sale! We can’t thank you enough for the many years of support you continue to bless us with. Through all the negative, we strive to produce quality products with positive intent, and you all show up and show out, every, time. With Christmas nearing yet again, presents are only part of this holiday’s tradition, it’s homophone counterpart is the real MVP.. presence. T’is the season to spend time with loved ones, appreciate all you have, and show gratitude for all that you’re getting. #DefendHawaii

Lā Kūokoʻa

On this day, November 28th, Lā Kūokoʻa was recognized across the Kingdom of Hawaiʻi as a national holiday.


Lā Kūokoʻa signifies the day Timoteo Haʻalilio (1808-1844) received signatures from the French, British and United States declaring Hawaiʻi a sovereign independent nation.


Haʻalilio, with missionary William Richards along as his secretary, traveled through Mexico on foot and donkey to Washington D.C., where they met President John Tyler. President Tyler agreed to the intent of the proposed treaty. Haʻalilio and Richards, armed with his agreement, then went on to Europe, to Belgium, Paris, and London, where the treaty was finally signed. They returned to the United States to cement the U.S. agreement.


Timoteo Haʻalilio gave his life for this journey of independence, and died while on the final leg of his voyage before returning home to his beloved Hawaii, on December 3, 1844. Mahalo pau ʻole, to this brave man and warrior who brought us independence.


Defend Hawai’i connected with @manaai for an up close & personal insight into living a life of sustĀINAbility.

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Daniel Anthony took us on tour of his farm & facilities giving us a breakdown of how, when & why he became a practitioner of sustĀINAble living. Mana Ai provides consumers with a healthy, sustainable alternative, called paiai, to gluten, soy, dairy, and GMO products.

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This coming Friday or Green Friday as we like to call it, will be the launch of our sustĀINAbility collection, curated by the folks of Mana Ai & Team Defend Hawai’i . Stay tuned for #GreenFriday, continue to #DefendHawaii & take part in living a life of #sustĀINAbility.


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Defend Hawai’i Green Friday

Releasing this Friday is a special collaboration we did with Daniel Anthony & Mana Ai. It’s all about sustAINAbility this year & perpetuating the Hawaiian practice of Paiai.

The quality of not being harmful to Hawaii’s environment or depleting natural resources of our ‘aina, and therby supporting long-term ecological balance.




We will be releasing 3 exclusive designs on men’s t-shirts available from sizes Small – 3X + new headwear & lanyards to match.


Paiai & Poi
After steaming and cleaning the corm, taro is pounded with the least amount of water on a wooden board, papa kuiai, using a stone pestle, pohaku kuiai. The starch molecules are crushed, forming a gummy mass of broke-da-mouth awesomeness fit for travel and long-term storage. When the Native Hawaiians navigated by canoe throughout the Pacific, they were able to survive off fish from the sea and paiai. By crushing the starch molecules, the substance begins to ferment in a process not unlike the production of sauerkraut, kimchee, cheese, or daikon. All of these fermented foods rely on the beneficial bacteria lactobascillus. This beneficial bacterium, naturally found in our intestinal tract, has been linked with fighting cancer and staving off the onset of rot and the growth of harmful bacteria.

The difference between paiai and poi is water content. Paiai is undiluted poi, while poi is diluted paiai. Both are, however, super-foods with more than 1000 years of preparation and taste buds behind them.

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